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Study: Giving Veggies Funny Names Makes Them Cool for Kids

by The Kid's Doctor Staff

It’s a problem as old as the ages…children not liking vegetables. Now a new study says that renaming vegetables with a fun name doubles the likelihood that a child will eat them.

The study funded by the Robert Wood Johnson Foundation looked at 186 four-year-olds. It found if the children were given regular carrots and then on other lunch days, they were given the same vegetables renamed X-ray Vision Carrots, they ate nearly twice as many. The study also showed the children continue to eat about 50 percent more carrots even on the days when they were no longer named anything special. The veggie study was conducted in pre-schools, but the researchers believe the same naming tricks can work with children at home.

“Cool names can make for cool foods,” said lead author Brian Wansink of Cornell University. “Whether it be ‘power peas’ or ‘dinosaur broccoli trees’ giving a food a fun name makes kids think it will be more fun to eat. And it seems to keep working, even the next day,” Wansink said.

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